What is the main purpose of a scalp massage during a shampoo service?

The primary purpose of a scalp massage during a shampoo service is to stimulate blood circulation to the scalp. This increased blood flow can promote healthier hair growth and improve the overall condition of the scalp. Additionally, the massaging action can help to relax the muscles of the scalp and create a soothing experience for the client, which can enhance their enjoyment of the service.

While cleaning the hair is undoubtedly an essential function of shampooing, the shampoo itself serves that purpose more directly. Similarly, removing product buildup is a result of the cleansing action of the shampoo rather than the massage itself. Although relaxation is a secondary benefit of a scalp massage, the main focus lies in stimulating circulation, which plays a crucial role in maintaining scalp and hair health.